Your friends are not your fans…

Kate Hames Branding-01

I’m going to get straight to the point.

Your friends and family are NOT your customers, fans or followers.

It seems like the easy option at first and actually sounds like a brilliant idea. You have set up your business, you have a website, social media site, business cards. You have the best feeling about it and you know you are going to be successful.

You are also certain that once you start promoting yourself that all of your friends and family will be shouting it from the rooftops about how amazing you are, you’ve set up this business, you’re out on a life-long venture. You think that they will be so helpful.

I’m sorry to tell you, but they won’t.

This won’t be because they don’t believe in you or see potential, there are many reasons why you won’t receive the support you expect;

  1. They’re afraid for you, as much as they want you to succeed, they have doubts, they know how tough things can be.
  2. They don’t have time to be constantly promoting your business/venture/page/website etc. They have their own lives.
  3. If you’re using social media as your main promoting platform (who doesn’t) then they might not actually see some of your posts anyway. Facebook can be funny that way.
  4. Now this reason might hurt a little bit, brace yourself…they’re just not interested in the slightest in what you are doing. 


Yes your family and friends want you to be happy and successful but whatever it is that you’re offering might not be something they need. They might help you out a little bit in the beginning, by buying a couple of candles but eventually they’ll get sick of them.

This is okay! There are billions of people on this planet just waiting to be sold some candles!

You need to seek out your customers and build your own tribe.

If you sell make-up and you have a friend who doesn’t wear make-up then she’s obviously not your customer.

If you’re a blogger and your friend works full time and has kids, then when does she have the time to read your blog? She’s not your follower.

Your tribe of followers, your clientele, your collaborators are out there. You need to go find them, build relationships with new people. Talk to them, get to know who needs you in their lives. Yes it can be scary and yes it is going to be bloody hard work but so worth it!

You can’t just sit around on your backside all day drinking tea, expecting potential customers to come knocking on your door.

Remember, if opportunity doesn’t knock on your door, then go build another door and knock on that one…or something similar to that effect.

This is your idea, your opportunity. Do not let the lack of input from your friends and family put you off doing what you’re doing.

You can do this, you will do this.

The progress may be slow at first but the hard work will pay off, I promise. Don’t let them squash your spirit!

You are incredible, you can do this ∞♥

If you fancy being part of my tribe then here’s where you’ll find me…

Kate Hames on Facebook

Tweet me

Or follow me on here 🙂

Okay, I love you bye bye xx





Don’t ever let anyone make you think you’re not good enough. 

Follow your dreams right now! Don’t wait until tomorrow, 

next week, next year. Stop planning, start doing 🙂

Be happy and keep smiling 😀


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